Likes. 

Hearts. 

Retweets. 

Listed above are a few of the social media measures put in place, for reasons absolutely unknown, that many women entrepreneur have come to rely on for feelings of validity. While all of those social media measures are great, they should be necessary. Women entrepreneurs should not be stopped in their tracks because they didn't get enough likes. Your day should not be hampered because only a few people showed up on your FBlive session. 

When was the last time you checked your business bank account? Regardless to when that was, I bet you did not see calculated in your available balance, hearts, likes, followers, shares, tweets or retweets. 

Is the PRAISE YOU CRAVE getting in the way of you GETTING PAID? 



Social media is fun. It's a great way to be in the loop and create your own loop to invite others of your choosing to be a part of. Social media is also one of the greatest business enhancement tools every invented. With that said, it should be needless to say that if you are a business owner, understanding the power and value that social media can add to your business and ultimately your bank should be your focus. Yep, that does mean later for jokes, memes and kindergarten friends, the focus should be building a community, one that will see you as credible, knowledgeable, believe in you and will buy from you.